Platform features

Everything your professional WhatsApp operation needs

Versioned HSM templates, WhatsApp Flows with visual builder, segmented broadcasts, AI agents, conversational inbox, real-time analytics and priority bypass sending — all production-ready.

Featured

The 6 features that move ROI the most in production

Versioned HSM templates

Edit, approve and evolve templates directly on the dashboard. Automatic versioning snapshots each approved edit and rollback is instant.

  • 1-click Meta submission
  • Automatic versioning + rollback
  • Up to 100 typed variables per template
  • Native multi-language (unique by name+language)

Priority bypass sending

Queue bypass for critical messages — OTP, alerts, recovery. Skips the natural order without breaking Meta rate-limits.

  • Priority: critical / normal / bulk
  • Bypass with audit trail
  • Dedicated queue per tenant + sticky-per-contact
  • p99 ingest latency < 200ms

Interactive messages

Quick reply buttons, option lists, URL and phone CTAs, product carousels. All via API or the visual builder.

  • Reply buttons (up to 3)
  • List messages (up to 10 items)
  • URL and phone CTA
  • Product / Multi-product cards

AI agents

Plug an LLM (OpenAI, Anthropic, Mistral) into the inbox. 24×7 service with human handoff by intent or sentiment.

  • OpenAI, Anthropic, Mistral support
  • RAG over your knowledge base
  • Handoff by intent / sentiment
  • Logs and audit per turn

Conversational inbox

Multi-agent service with queues, tags, shortcuts, internal notes and TMA/CSAT metrics. Runs in browser and desktop.

  • Multi-agent with round-robin
  • Tags + macros + shortcuts
  • Internal notes and mentions
  • TMA, CSAT and SLA per agent

Real-time analytics

Dashboards with delivery, read, reply and conversion rates. Conversation funnel, cost per message and ROI per campaign.

  • Delivery / Read / Reply rate
  • Full conversation funnel
  • Cost per category and segment
  • Export CSV / JSONL / Parquet
Full catalog

Full catalog, organized by area

Templates & HSM

Visual template editor

Build, save and approve straight in the dashboard.

Versioning and rollback

Full history, activate previous versions in seconds.

Native multi-language

Same template in pt, en, es, etc — Meta approves each locale.

Automatic versioning

Every approved edit becomes an immutable version; rollback in seconds.

Messages & Media

Rich media

Image, video, audio, PDF — up to 100MB per file.

Interactive lists and buttons

Up to 10 list items, 3 reply buttons, URL/Phone CTAs.

Product carousel

Meta catalog synced for product messages.

Quick replies

Fast replies suggested by agent or AI.

Broadcast & Campaigns

Bulk broadcast

Scheduled sending with configurable rate per minute.

Advanced segmentation

Build segments with chained filters over your CRM.

Timezone-aware scheduling

Send at the optimal time for each recipient.

Pause / resume / dry-run

Preview cost, pause mid-flight without losing context.

Service & AI

AI agents with RAG

Plug in your knowledge base and train the agent.

Multi-agent inbox

Queues, tags, macros, internal notes and SLA per agent.

Human handoff

AI → human transition by intent, sentiment or command.

Visual flows

Drag-and-drop builder for conditional flows.

Analytics & Observability

Real-time dashboards

Delivery, read, reply, conversion, cost, ROI.

Conversation funnel

See where customers drop off and why.

Meta reconciliation

Compare internal counts with Meta every 6h.

Vendor-neutral OpenTelemetry

End-to-end traces API→Queue→Worker→Meta→Callback. Export to Jaeger, Datadog, New Relic, Tempo.

Platform & Compliance

LGPD + GDPR + SOC 2 Type II + CCPA

Ready DPA, immutable audit log, crypto-shred on deletion, right to be forgotten.

PII Guardian

AES-256-GCM per-field with AAD bound to org+entity+field. Plaintext never returned.

Mongo Guardian (true multi-tenant)

Cross-tenant queries return 404, masking existence. Sharding by organizationId.

Public status page + SLA

Real uptime, postmortems <48h, contractual penalty if SLA is missed 3 consecutive months.

Identity & Access

SSO SAML 2.0 / OIDC

Enterprise native (not an add-on). Social OAuth2 also available.

WebAuthn / Passkeys + TOTP

Passwordless MFA, backup codes and mandatory step-up on sensitive actions.

Custom roles + granular RBAC

Owner, admin, billing, developer, operator, analyst, viewer, support + custom combinations.

SCIM provisioning

Automatic user provisioning via corporate IdP (Enterprise).

Multi-organization switch

One login → N orgs. Context switch issues a new JWT without relogin.

JWT RS256 with reuse detection

15min access + rotating httpOnly refresh. Reused token burns the whole family.

Integration & Automation

Meta Embedded Signup (1-click)

Activation via Facebook Login JS SDK. Long-lived token (60d) encrypted AES-256-GCM.

Inbound Hooks (signed public URL)

CRM/ERP/e-commerce trigger CCX actions via signed endpoint with field mapping.

Outbox pattern + reconciliation

Message + outbox in a single MongoDB transaction. Reconciliation cron every 5min.

HMAC-SHA256 webhooks

X-CCX-Signature, encrypted secret, rotation with no downtime, 7-level retry (5s→24h).

Native 24h idempotency

Idempotency-Key header deduped via Redis. Reuse with different body returns 409.

Official SDKs (6 languages)

Node.js, Python, Go, Ruby, PHP, Java — generated via Speakeasy + CLI + playground.

Want to see all of this running?

Free sandbox in 2 minutes with every feature unlocked. Connect your number, fire a test broadcast, build a flow.

Features — CCX Message WhatsApp Business Platform — Reviewo