Everything your professional WhatsApp needs

Enterprise mass messaging is when a company sends tens of thousands to millions of messages in a few hours — Black Friday campaigns, post-checkout transactional confirmations, utility dispatches (2FA, OTP, order status), back-in-stock notifications, or seasonal promotions segmented by profile. Enterprise operations require three distinct layers from the WhatsApp Business API: (1) high and predictable throughput, (2) runtime segmentation and personalization, (3) strict compliance (opt-in, GDPR/LGPD, Meta policies).

CCX Message delivers all three pillars without charging for 'session fees', 'setup fees' or 'enterprise features billed separately' — common with Twilio, Zenvia and Take Blip. The model is pure conversation-based, aligned with Meta's pricing, and has transparent markup. For operations sending >100k messages/month, CCX Message's TCO is usually 30–50% lower than the global players.

The product operates on number tiers (Tier 1k → 10k → 100k → 1M → unlimited) and our operations team takes care of automatic promotion as account quality evolves. Tier 1k numbers start at 1,000 unique users/24h; unlimited-tier numbers dispatch with no effective cap (respecting Meta rate limits).

Our architecture is event-driven on Kafka + horizontally scalable workers, with a smart rate limiter that respects Meta's quality rating (green/yellow/red). A green number at unlimited tier sustains peaks of 1–2M messages/hour on multi-AZ AWS infrastructure with automatic failover.

Average end-to-end latency (message creation → Meta delivery → status webhook): 150–250ms at p95, 400ms at p99. Contractual SLA: 99.95% monthly uptime. For high-criticality operations (banks, fintechs), we offer a premium 99.99% SLA with automatic credits on breach.

Throughput is monitored in real time via the CCX dashboard (also exposed via Prometheus/OpenTelemetry for teams with their own observability stack). Automatic alerts on quality-rating degradation, delivery-rate drops, or opt-out spikes.

HSM (Highly Structured Messages) templates are required to initiate a business-to-user conversation outside the 24h window. CCX Message versions templates natively: every edit produces a traceable version with visual diff, automatic Meta approval, and one-click rollback. Marketing teams can A/B test variants without going through devops.

We support every Meta component: header (text/image/video/document), body (up to 1024 chars with up to 10 placeholders), footer, buttons (quick reply, call, URL), authentication templates (OTP), and interactive catalogs (for commerce operations).

WhatsApp Flows is CCX's implementation of Meta's new standard for multi-screen experiences inside WhatsApp (forms, browsable catalog, booking, checkout). Our visual editor produces valid Flow JSON, integrates with your backend via webhooks, and measures the funnel in Analytics. Typical case: an insurer's 4-screen onboarding inside WhatsApp reduces drop-off by 40% vs. redirecting to the web.

The segmentation engine accepts real-time filters from platform data (last interaction, tags, custom attributes, events) and external systems via Connector API (CDPs, CRM, e-commerce). You can dispatch to 'customers who bought X in the last week and didn't open a push notification in the last 3 days' in a single broadcast job.

Each message supports up to 50 custom variables, replaced at runtime. For additional personalization (e.g., dynamic text generated from profile), CCX Message's AI Agent (Claude/GPT/Gemini — customer choice, optional fine-tune) processes each contact before dispatch — respecting rate limits and configurable costs.

For real-time responses, the AI Agent runs in the unified inbox with RAG over the customer's knowledge base (docs, FAQ, catalog, internal systems via tool calling). Automatic handoff to a human when the confidence score drops below the configured threshold.

Mass messaging without compliance is the fastest path to a permanent number ban. CCX Message implements: (a) centralized opt-in/opt-out management with an immutable audit trail; (b) prior content validation against Meta policies (AR rule, category compliance); (c) purpose segregation (marketing, utility, authentication, service) with correct billing; (d) DPO/LGPD toolkit for right to be forgotten, portability, and revocation.

Every dispatch produces a detailed Delivery Report (sent, delivered, read, replied, opted-out, blocked) exportable as CSV/Parquet/BigQuery. Native integration with Google Sheets, BigQuery, Snowflake, Redshift, and data warehouses via ETL/reverse ETL.

Annual SOC 2 Type II audit + ISO 27001 certification. Configurable data residency (AWS BR, EU, US). For regulated sectors (healthcare, finance, government), we offer a dedicated deployment in the customer's VPC or on-premise.

If your operation sends >50k messages/month and you have a combination of the factors below, migration probably makes sense: (1) monthly cost above R$ 18,000 on WhatsApp alone; (2) need to integrate with VTEX, SAP, Salesforce, or Brazilian ERPs; (3) strict LGPD (data can't leave Brazil); (4) volume with seasonal peaks (Black Friday, Mother's Day) where your current provider's rate limit is a bottleneck; (5) need for enterprise features (SSO, granular auditing, dedicated IP, premium SLA) that the current provider charges separately.

A typical migration takes 2–4 weeks: register the CCX number, import approved templates (or resubmit with mapping), migrate contacts keeping opt-in history (preserving consent), gradual cutover per segment, decommission of the old provider. Our Customer Engineering team runs the project end-to-end — free from 100k messages/month contracted.

For companies with <50k/month, Twilio/Zenvia/Take Blip still make sense if the process is already mature. For enterprises with high volume and a Brazilian stack, CCX Message's business case is robust — use the simulator at /whatsapp/precos to estimate cost.