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Retail and fashion selling across every channel.
VTEX or Shopify store, marketplaces, OMS, ERP and logistics in a single flow, with post-purchase through CCX Messages and reviews through Reviews.
For retail chains and fashion brands, we connect online store, marketplaces and physical stores to the same inventory, the same order and the same post-purchase flow, with the same squad from assessment to ongoing support.
Industry challenges
What most often holds back digital operations in retail and fashion, and where technology needs to respond.
Single inventory across channels
Online store, marketplaces and physical stores selling the same inventory, without selling products that are already out of stock.
Sales peaks
Black Friday, seasonal dates and collection launches need checkout, inventory and integrations that can handle the peak.
Performance and SEO
A fast mobile store and platform changes that don't lose organic traffic built over years.
Post-purchase without tickets
Order status, exchanges and reviews turn into a support queue when they don't happen on their own.
Services for the industry
The CCX practices that show up most in retail and fashion projects.
VTEX
VTEX IO, FastStore and OMS for chains with many stores, channels and promotional rules.
Shopify and Shopify Plus
For fashion brands that want to launch fast, integrated with ERP and marketplaces.
Platform migrations
Platform changes with catalog, customer history and SEO preserved.
Systems integration
Orders, inventory, pricing and tax invoices flowing between store, ERP and marketplaces in real time.
Composable commerce
Decoupled catalog, search, CMS and checkout for multi-brand operations.
Data and BI
Sales, inventory and behavior by channel and by store in executive dashboards.
The typical omnichannel retail stack
Sales channels converge into a single order; post-purchase and data close the loop.
- VTEX storeVTEX IO and FastStore
- MarketplacesChannels and sellers
- Shopify storeShopify and Shopify Plus
- OMSSingle order across channels
- ERPInventory, pricing and NF-e
- PaymentsPIX, card and boleto
- LogisticsFulfillment and shipping
- CCX MessagesWhatsApp, SMS and email
- CCX ReviewsPost-delivery review
- Data and BISales, inventory and reviews
Our own products for retail
Software built by CCX that plugs into the same architecture as the store.
CCX Messages
WhatsApp, SMS, RCS and email in a single dashboard, integrated with the store and the ERP.
- Cart recovery with one-tap checkout
- Order status from dispatch to delivery
- Repurchase at the right time, inside the conversation
CCX Reviews
Purchase-verified reviews, with photo and video, moderated by AI and ready for stars on Google.
- Automatic invitation after delivery
- Questions and answers on the product page
- Rich snippets indexable by Google
NexLog OS
OMS and WMS for businesses that run physical stores, a distribution center and e-commerce from the same inventory.
- In-store pickup and ship-from-store
- Order exception engine
- Wave picking and reverse logistics
Industry cases
Published retail, fashion and home projects.
Milano Calçados
Migration from VTEX CMS to VTEX IO: a faster store, ready for headless, for a chain of 33 stores in 5 states.
Centro Fashion Fortaleza
Marketplace on a custom platform that connects more than 5,000 sellers from Ceará's largest fashion hub to buyers across Brazil.
Casa das Alianças
Mobile app for Brazil's largest wedding ring store, integrated with its VTEX operation.
Versage Móveis
Digital showroom for premium furniture in Marília, with WhatsApp integration and a 3D showroom.
Santa Rita Decor
Three simultaneous fronts for 61 years of tradition: B2C e-commerce, a B2B portal for resellers and a mobile app.
All cases
Marketplaces, apps, automation and migrations in other industries.
Related content
Articles from the CCX team on the topics that matter most in retail.
Omnichannel integration in retail in 2026: why the bottleneck isn't the storefront, it's the back end that unifies the channels
E-commerce architecture for Black Friday 2026: the pieces to fix before the code freeze
How to integrate TikTok Shop (and other marketplaces) with your ERP without overselling inventory
Bring your retail operation into a single flow.
Thirty minutes with a CCX engineer, at no cost, to map the channels, inventory and integrations of your operation.