Autor

Chris Perry

4 posts publicados

8 Key Trends Driving Profound Digital Transformation in Consumer Goods (CPG)
Consumer goods companies are experiencing a profound digital transformation led by a digitally-anchored shopper whose attention has shifted to the immediacy…
10/3/2023 · strategy
Why going direct-to-consumer is table stakes and how to develop your direct-to-consumer strategy
At the turn of the year, digital commerce was the #1 growth driver both globally and locally in the U.S. By March 2020, the lockdown and containment initiatives…
10/3/2023 · strategy
Defining the direct-to-consumer value proposition
Consumer goods companies (CPG) are experiencing an unprecedented transformation led by a digitally-anchored shopper whose attention has shifted to the immediacy…
10/3/2023 · strategy
A direct line to shoppers: Value proposition of DTC brands
Digital commerce has been the #1 growth driver globally and locally in the US, providing a profitable path for CPG brands, especially within the beauty…
10/3/2023 · strategy